Why Monitoring Your Website Uptime is Crucial
Website uptime is crucial to companies with an online presence. When your site is down, you’re potentially missing out on sales or other opportunities that can cost you thousands of dollars. In the long run, the damage to your company’s reputation might be worth even more.
Web hosting providers usually estimate a 99% uptime for their clients. When your website is the main focal point of your business, that 1% is an uncontrolled shutdown of the availability of your goods and services. Even if the host advertises a high uptime of its servers, how can you verify its claims? Third party reviews are helpful, but you can never know what kind of issues might lie right around the corner.
Some online businesses take care of their own web hosting through an IT department. Since the website is hosted under your own roof (usually to the tune of several thousands of dollars per year), the servers are continually monitored to verify that everything is functioning correctly.
Since new businesses can’t afford to spend the kind of money required to have all the technology in one place, third party monitoring is a cost-effective option. Pay a reasonable rate for the web hosting that comes with user-friendly development tools and spend a little extra money to ensure your website’s uptime remains high.
Monitoring firms can be tied-in with hosting packages. Having a graphic displaying the uptime guarantee on your website increases consumer confidence in the product and shows them that customer service is one of your priorities.