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You own a business and decide it’s time to step into the 21st century. You’ve got to create your first small business website. However, before you start putting together the web codes you need to and what color background you plan to have, it’s important to answer three questions. They are:

1. Who do you want to reach?
2. How will people find you?
3. How will you get people to purchase your product?

The questions are quite obvious, right? Yet, so many people create a website without getting those answers.

Question 1 – Who do you want to reach?

When you are ready to do your small business website design, you need to have your target audience in mind. What are the kinds of people you want to come to your website. Chances are you’re trying to sell something… anything. You don’t want to be vague about any part of your website because it only comes across as unorganized. Instead, create a niche market and make a unique selling point.

Question 2 – How will people find your website?

When people have to wade through many websites to find yours, you’re not making yourself easily accessible. Make sure you have a niche market that brings them to it.  Have specific keywords for your website that will get the search engines to hit upon yours. They tend to be more accurate. If you want to get noticed, you want to be in the first three pages of a search engine. If you need inspiration, take a look at your competitor sites. How do they bring visitors to their website?

How can you get the people to your site? Try putting inbound links to your site on external sites. This is called link building. Make sure the links are relevant to what you have on your website (use the same keywords too). Keep in mind that search engines will rank websites according to reputations so build yours up.

Question 3 – How will you get people to purchase your product?

It doesn’t matter what you have, it’s what you offer that makes the difference between a visitor and a buyer. Give visitors a reason to purchase your product.

Make an impression on your visitors by having the unique selling point directly on the first page and subsequent pages. Your home page isn’t always the first thing they’ll see after doing a search so make sure each page shows why you are the best and different from other field competitors.

Be sure you describe on the website the product you have not just what the page is about. For an example: if you are selling books, don’t name the books page “products” instead call it “books”. When you do this, you get the search engines to identify what pages are most important on your website and visitor conversion can take shape.