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In order to understand the full meaning of SEO ranking an uninitiate in Internet working principles should define SEO and page ranking. On the one hand, SEO, or search engine optimization is the art or the science of making a web site interesting and attractive to search engines, to put it in the simplest of terms. Otherwise, SEO refers to an extremely large range of tactics, strategies, tools and softwares that one can lose track of in the maze. On the other hand, page ranking represents the estimation of the page value or importance, performed by the search engine on the basis of the optimization we’ve mentioned above.

The web site receives the SEO ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, the SEO ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine looks at content and thus it categorizes the web page to a certain domain, and afterwards relies on this item of information to determine the page accuracy for a specific keyword search.

SEO ranking or the page rank stands for the Google form of perception for the quality and the credibility of a certain page. The ranking is shown in numbers from 0 to 10, and the above mentioned relevance becomes the only factor that separates two competitors with the same SEO ranking. The page that has the most relevant content for the keyword typed in the search engine will appear first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.

Even if lots of theories have been formulated about the way Google analyzes SEO ranking, there is one unanimous opinion about the importance of the links. Thus, the more the links, the higher the SEO ranking. The value of the rank comes from credible sites linking to your page; thus, the site will get more points with quality credible web pages displaying your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.

Many people who are just starting an internet marketing business have very basic knowledge of search engine optimization (SEO) techniques.Beginners want their sites to rank well in the search engines without realizing their sites might be the problem.This article presents 6 SEO mistakes to avoid.

1.  Frames – Many web pages are formatted using frames, especially if a novice page builder built them.Frames cause problems for search engines because the content in the frames is not easy to track.Search engines cannot distinguish which frame contains the main content.

2.  Flash – A lot of websites use Flash to make their sites stand out.This might look good, but in terms of SEO, it means nothing.  Search engines cannot read Flash files, so you should avoid using Flash unless you are certain that your website can generate massive traffic by word of mouth.

3.  Keyword Stuffing – Using too many keywords on your website can have a negative effect on your page ranking.  If search engines find too many keywords, they will assume that your page is being spammed or that your page is bot created.Search engines want unique content.

4.Keyword Hiding – This is related to keyword stuffing.  Attempting to make keywords that are colored the same as your background, and effectively “hiding” them, will cause the search engines to downgrade your page ranking.Again, this is because search engines see spam.Search engines do not like to be tricked.

5.  Text Inside Images – Sometimes marketers post images with a caption that is already embedded into the image.It is better to post the image separately from the caption.  The reason is that search engines use something called “spiders” to extract information from your web page.  These spiders, however, will assume that any text that is embedded into an image is simply part of the image and simply ignore the text altogether.  If the caption is written as separate HTML, the spiders will read that caption and include it for SEO purposes.

6.  Javascript Links – If you use links on your side, you need to make sure to use simple HTML links instead of Javascript controlled links. Spiders will extract information from those links to be included for page ranking.

When an internet marketer is just starting out, search engine optimization can be a daunting challenge.  By taking these mistakes into account, however, an internet marketer can be confident that he or she is getting a good start.Avoiding these mistakes as well as implementing other SEO techniques will cause your page to be ranked in no time.

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The author, Dean Lee,  is a member of Maverick Money Makers, a club where he is learning to make over $4000/mo.  You can join too by visiting http://www.CouchPotatoDollars.com