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Five Tactics To Choose A Perfect Website Domain Name

April 28th, 2009

When people are trying to come up with a domain name, they may run across names that have already been taken. They usually jump to the conclusion that the best domain names are already in use. The Internet is so vast so that statement isn’t true. You can still think of alluring, unique domain names that will catch a person’s attention. Listed below are five tactics you can use to get your next domain name.

  • Tactic 1 – Focus on End Results

Sometimes you can come up with a unique name by just thinking of the projected end result for your visitor. Think about what kind of experience they will have at the end of any transaction. From there, you can give your domain name a bit of uniqueness.

  • Tactic 2 – Make Use of Puns

Put together a list of keywords that describe the kind of site you are creating. Afterward, read each one aloud. Then put each keyword together with another and see if it sounds good. There are not many kinds of these sites but they do work to catch a person’s attention. One such example of a site is Sitesfaction.

  • Tactic 3 – Utilize The Slang

Slang on the World Wide Web can be used quite wisely as a domain name. It’s important you use your imagination and come up with a list of slang words that could possibly be used as a domain name. For instance, if you have a toy store you want to open online, you can use BoyOhBoyToys.com. A name like this plays on slang and let’s people know who you are. Make sure that any name you choose sounds good to the ear.

  • Tactic 4 – Utilize Symbolisms

If you are on a certain genre, utilize that to come up with your domain name. For instance, you have horror books or creating an online community horror game, you can come up with all kinds of names that play off that genre symbolism.

  • Tactic 5 – Use Real Words Differently

Try to think of real words and come up with another way to write them. For instance, Google is actually googol, which means the number one when followed by 100 zeroes. If you need help, you can always ask a kid or two what they think would do good for a domain site as they often can think of strange and unique domain names without even realizing it. This is how googol came about: Mathematician Edward Kasner’s nine-year-old nephew termed googol.

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SEO vs. Internet Marketing: Which One Gets You Noticed Quicker With Search Engines

April 17th, 2009

Is search engine optimization a waste of time? How about obtaining reciprocal links on your website? These are very common ways to get information out about your website and all the information that’s in it.  However, is it the best way to spend your time? Should you bother with search engine optimization or getting reciprocal links?

Reciprocal linking has always been thought as the end all/be all to getting high search engine rankings. Software geared toward this method is heavily marketed.  It’s not uncommon to find search engine positioning software being marketed. By now, you have heard of keyword density. For many SEO folks, it is the end all/be all to getting high on search engine lists.

However, there is a more practical way to get out the information about your website and content. It’s called marketing; more specifically, Internet-marketing. The most important thing you need to know about Internet marketing to do good for your business is to know what your market is. For instance, search engines are a huge part of Internet marketing. The three well-known search engines out on the Internet are Google, Yahoo and MSN with Google taking the lead.

Many may see that reciprocal linking as a spammer’s zone and that Google doesn’t rank these websites that use it as high as other websites. You could buy links but would this actually help anything? Does a site get ranked higher just because the administrator was able to purchase links? Does all this work?

What search engines want is to give the best websites a high ranking for those who use a certain search term. These search engines, it seems, will start weeding out blog spam, fake link building, search engine optimization and more.

So what do search engines look for when they want to rank websites? Here’s an example of what one Internet user did to find out for sure. For starters, the administrator created two brand new websites. One website had no SEO done to it whatsoever. Would the search engines can it? Actually, within 12 months, it ranked quite high on each of the three search engines mentioned above. It seems it takes time for a site to get really ranked by search engines.

Keep in mind that this site is still early in the makings and according to the administrator… SEO is much simpler than experts would like users to think it is. This administrator has only made one change, which was to change over the website to a content rich site, allowing any search engine robot to easily maneuver through it.

Does SEO software help to get ahead on the search engine ranking list? While they do help, there is a chance that one or all search engines will blacklist it and then everything you’ve done has been a big waste of time. By just writing content, you could just get further ahead… this is basic Internet marketing.

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Three Ways To Win “Prospective” Clients

April 16th, 2009

When you are a business or personal coach, it can be difficult to attract clients because they don’t know who you are and they only way they can do this is to work with you. It’s what many people refer to as a catch-22. This catch-22 makes cold calling or ads impossible to do. It’s this challenge of getting people to trust you with their business that frustrates new coaches in the market. How can they make their mark on the world? Actually, there are three ways this can be done.

  • Tip Number 1 – How To Write Website Copy To Attract Clients

When you start to write copy, you want it to relate somehow to the “prospective” clients. You know that each person wants something out of life including monetary happiness as well as lifestyle happiness. If you have any case studies from other clients you have helped, it is in your best interest to “brag” about your abilities to these “prospective” clients. Show written examples and explain in “plain” language what you offer and what services you can provide. When you do this, you give the “prospective” client a general idea about who you are and why they should work with you.

  • Tip Number 2 – Giving Some For Free

Create yourself a report on a topic that is geared toward your “potential” client and make it relate to their senses in some way. Afterward, you want this report to be available for them to download from your website. This strategy works for five different reasons:

- Everybody likes to get free things. They’ll jump at the chance to get your free offering.
- Once you’ve created your free item, it starts to spread like wildfire… a form of Internet marketing.
- It informs the “prospective” client that you know why they are visiting your website ad how you can help them.
- People who come to your website allow you to touch base and build up your clientele.
- Clients can refer “potential” clients to your site.

  • Tip Number 3 – Online Assessments For Free

Another way to grab more clients to your website is to offer free assessments. This means you’ll need to create a list of questions, which then your visitor will need to answer. This helps them and helps you because then they see how you work. Based on their responses, you can see which “prospective” clients have needs that are strong and target your efforts on them so you can increase your bottom line.

The overall idea is to gain their trust and build a relationship with them so that they will use your services or purchase you product.

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